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6 Effective Ways to Market Your Healthcare Practice
Digital marketing can be an incredibly potent weapon for healthcare businesses looking to raise brand awareness and bring in new patients. If you’re not au fait with the latest techniques for marketing your practice, here are 6 methods to try…
Make Your Website Stand Out In Search With Rich Results
Nowadays, businesses frequently want rich search results – and this is particularly important to those within industries such as healthcare, due to the competition that they face online from other Australian providers…
What is Google Preview (AKA The Snippet Preview)
Google preview also known as the snippet preview is a description that appears below a website’s title when a user searches for a particular term…
5 healthcare marketing ideas to boost Millennial patient acquisition
The way millennials choose their healthcare providers is dramatically different from the generations that came before them. While baby boomers were content to select clinics based on geographical proximity, the same is not true of the younger generation. It’s digital...
What are meta descriptions? And how to get the best out of them!
If you’ve ever done a search for a website on Google (and who hasn’t?), then you will have come into contact with meta descriptions probably without realising it. What’s A Meta Description? Meta descriptions are the small chunks of text that sit below the page title...
An Introduction To Online Advertising
Online advertising is a whole new world of possibilities for people with businesses, and learning to advertise in this new way can be a challenge. This is especially apparent if you have no prior knowledge of the subject or how it works. But, that is why we have...
3 SEO Tips to Improve Your Keyword Research
If you are looking for ways to improve your keyword research, then you have come to the right place because down below we are going to be looking at three SEO tips that will help you to improve in this area. Keywords play a vital role when it comes to allowing people...
3 Common Mistakes for Small Healthcare Business Marketing
For this article, I’m going to explore the mistakes that you could be making when promoting your small healthcare business. If you’re not seeing the level of interest in your business that you want or perhaps expected, it’s possible that there is already an issue in...
Content Is NOT King!
Comprehensive Content Is King! As Google moves the goal posts on us daily, it’s imperative to stay up to date and on top of what they want from us! Back in the day when is came to content, all we needed to do when writing an article was this: Write article Add...
8 Tips To Find New Patients
8 Tips To Find New Patients In this article I’m looking into the increase in competition for patients and to find new patients. I’ll take a look at how we got here and what you can do to ensure you’re deriving maximum value from this important asset and ensure...
6 Reasons Your Local Business Listings Need to Be Accurate
As a business, how likely is it that potential patients will come through your door?The whole point of an online presence is to entice patients into your practice, so you can convert them to paying customers rather than just browsers online. Further, nothing is more...
Should You Be Responding To Online Reviews?
Online reviews are critical to the success of a local business, with nearly 90% of consumers only considering purchasing from a business if they have a star rating of 3+. Responding to online reviews is another critical piece in not only building a positive online...